OUR MISSION
WHY CHOOSE US?
Platform Sports Management exists to help elite high school, college and professional athletes reach their God-given potential - both on and off the field. We provide (1) athlete performance and personal development coaching services to help athletes maximize their athletic and personal outcomes, and (2) endorsement, branding and NIL representation and advisory services to help athletes create and steward their off-field platform. By providing coaching integral to the holistic success of the athlete as well as the personal representation to seize the commercial opportunities provided by it, the athlete can focus singularly on their athletic ventures knowing they have an advisor and partner who can help steward the fruits of their success.
WHO WE WORK WITH
Elite High School, College and Professional Athletes
High School & College Athletic Departments and related Stakeholders
Parents of High School and College Student-Athletes
We combine real-world experience in college and professional athletics with elite performance coaching and technical expertise to deliver results-driven programming tailored to the modern athlete. Platform Sports Management exists to provide real-world skills, personal development coaching and mentorship which are often overlooked and underdeveloped. See how we can bring our athlete development programs to your school, team, or athlete. Let’s build stronger, more equipped athletes for tomorrow’s arena - today.
ABOUT THE FOUNDER
Born and raised in Southern California, Bret McGaughey graduated from Laguna Beach High School in 2008. After playing one year at the NCAA Division II level, he transferred to play Division I golf at Villanova University in Villanova, Pennsylvania, graduating in 2012 with a B.A. in Economics, and Minors in Business and Real Estate while playing in 20+ collegiate golf tournaments over course of his collegiate career. During college, he became involved with Athletes In Action - staffing multiple college athlete camps in Fort Collins, Colorado, and operating as a Graduate Assistant at University of California, Irvine and Concordia University, Irvine - where he coached and mentored college athletes and helped them develop the skills and mindset to become successful, well-rounded individuals and leaders. In 2015, he obtained an M.A. in Sports Management from Long Beach State and during that program he worked for both Angels Baseball in Corporate Sponsorships and the TGR Foundation (formerly the Tiger Woods Foundation) in Corporate Partnerships and Events. In 2020, he obtained a Juris Doctor from Western State College of Law in Irvine, California, and was subsequently admitted to the California Bar in early 2021. Since that time, he has been practicing law at Buckner, Robinson & Mirkovich as part of their real estate, finance and corporate practice groups. He formed Platform Sports Management in 2024 to combine his passion, experience and expertise to advantage the next generation of athletes in college and professional sports.
